BMW Promotions

OFFER 1
2024 BMW BMW R 12
2024 BMW R 12
U.S. Emergency Service Workers get up to $500 off MSRP on select new models
U.S. Emergency Service Workers get up to $500 off MSRP on select new models

ELIGIBLE MODELS

2024 or 2025 model year cash off MSRP: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental

Offer details:

An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).

Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded.  May not be combined with other special appreciation purchase offers including, but not limited to Military/ Veteran Program.  Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

Expires on: 12-31-2025
OFFER 2
2024 BMW BMW R 12
2024 BMW R 12
Military Service members get up to $500 off MSRP on select BMW motorcycles
Military Service members get up to $500 off MSRP on select BMW motorcycles

2024 or 2025 model year cash off MSRP: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental

Offer details:

Eligible members of either the U.S. Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214.

Purchasers are eligible for one Military Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible Military offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, Emergency Services programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

Expires on: 12-31-2025
OFFER 3
2024 BMW 2024 BMW R 12
2024 BMW R 12
0% APR financing on 2024 R 12, R 12 nineT, and K 1600 B
0% APR financing on 2024 R 12, R 12 nineT, and K 1600 B

Offered through BMW Financial Services by participating BMW Motorrad dealers, must take delivery by 11/30/2025. APR offers available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Not all customers will qualify. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. 

A 36 month finance contract for a new 2024 CE 02, R 12, R 12 nineT, K 1600 B, K 1600 Grand America, and an APR of 0%, requires 36 monthly installments of $27.78 per $1,000 financed 

A 36 month finance contract for a new 2024 S 1000 R, M 1000 R, R 1250 R, R 1250 RS, R 1250 RT, R 1250 GS Adventure, K 1600 GT, K 1600 GTL, and an APR of 0.9%, requires 36 monthly installments of $28.16 per $1,000 financed 

A 36 month finance contract for a new 2024 CE 04, C 400 GT, F 800 GS, F 900 GS, F 900 GS Adventure, R 1300 GS, and an APR of 1.9%, requires 36 monthly installments of $28.60 per $1,000 financed.  

A 36 month finance contract for a new 2024 F 900 R, F 900 XR, and an APR of 2.9%, requires 36 monthly installments of $29.04 per $1,000 financed. 

A 36 month finance contract for a new 2024 G 310 R, G 310 GS, and an APR of 4.9%, requires 36 monthly installments of $29.93 per $1,000 financed.  

Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad dealer for complete details. ©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Expires on: 11-30-2025
×

Financing is subject to credit approval and not all applicants will qualify. Rates, terms, and offers may vary based on credit history and lender requirements. The listed price is an estimate and may change based on taxes, fees, and optional features. For full details on pricing, financing options, and eligibility, please visit the dealer.

Overview

2025 BMW R 12

Motorcycle

The BMW R 12 Cruise as you are

You don't have to dream of California. This cruiser brings this unique vibe right to your doorstep. Its low seat height invites you to hop on immediately. As a road surfer, you might want to give your ears some fitting music to listen to. And then: riding towards an endless horizon. Alternatively, you may simply want to listen to the sound of the boxer engine and let its drive system roll you through cities or rock around winding country roads. Enjoy this unique #Soulfuel feeling – life is easy on the R 12.

Starting at $12,645 MSRP

Specs & Features

Engine
Rated output
95 hp at 6,500 rpm
Emission control
Closed-loop 3-way catalytic converter
Type
Air/oil-cooled two-cylinder, four-stroke boxer engine with two overhead camshafts, four radially arranged valves and central counterbalance shaft
Bore x stroke
101 mm x 73 mm
Capacity
1,170 cc
Max. torque
81 lb-ft at 6,000 rpm
Compression ratio
12.0 : 1
Mixture control
Electronic intake pipe injection / digital engine management system: BMS-O with throttle-by-wire
Performance / fuel consumption
Maximum speed
126 mph
Fuel type
Super unleaded (max. 15% ethanol, E15), 95 ROZ/RON, 90 AKI
Electrical system
Alternator
Permanent magnet alternator with 660 W (nominal power)
Battery
12 V / 14 Ah
Power transmission
Clutch
Single-disc dry clutch, hydraulically operated
Gearbox
Constant-mesh 6-gear gearbox with separate transmission housing
Drive
Cardan shaft drive
Traction control
BMW Motorrad DTC
Chassis / brakes
Frame
Tubular space frame
Front wheel location / suspension
Upside-down telescopic fork, diameter 45 mm
Rear wheel location / suspension
Cast aluminum single-sided swing arm with Paralever brace, central progressive spring strut, spring pre-load adjustable, rebound damping adjustable
Suspension travel, front / rear
3.5" / 3.5"
Wheelbase
59.84"
Castor
5.21"
Steering head angle
60.7°
Wheels
Aluminum cast wheels
Rim, front
2.75 x 19"
Rim, rear
4.00 x 16"
Tire, front
100/90 R19
Tire, rear
150/80 R16
Brake, front
Twin disc brake, floating brake discs, diameter 310 mm, 4-piston Monobloc radial brake caliper
Brake, rear
Single disc brake, diameter 265 mm, 2-piston floating caliper
ABS
BMW Motorrad Integral ABS Pro (partial integral)
Dimensions / weights
Seat height at unladen weight
29.7"
Inner leg curve at unladen weight
69.3"
Usable tank volume
3.7 gal
Reserve
approx. 0.9 gal
Length
86.6" (over rear wheel)
Height
43.7" (without mirror)
Width
32.7" (above hand lever)
Unladen weight, road ready, fully fueled
500 lbs 1)
Permitted total weight
948 lbs
Payload (with standard equipment)
445 lbs
Shine on: gold and black spoked wheels
The optional tubeless spoked wheels enhance every mile. Golden accents reflect the sun as you ride towards it in style.
Technical highlight: LED headlight
Illuminating the road before you: the LED headlight helps ensure that you see everything and are seen by everyone – at any time of day or night and even in poor visibility.
Inviting: extra low seat height
Welcome home: The single bench seat with a low seat height of just 29.7” makes the R 12 easily accessible and invites a number of fans to climb aboard.
Hi-tech on board: the brake system
Unrestrained riding pleasure, even if you have to stop. The partial integral brake system ensures automatic brake force distribution with dynamic adaptation.
Dynamics and comfort: Shift Assistant Pro
Cruising instead of shifting: the Shift Assistant Pro is included in the optional comfort package. It enables gear changes in both directions without actuating the clutch.
Elegant detail: the chromed nameplate
The shiny, chromed aluminum plate adorns your R 12 with its name and makes your bike recognizable everywhere – wherever it is you may go.
Modern vintage: the round instrument
The round instrument emphasizes the retro character of the R 12. The analog speedometer proves that you are riding a bike with history.
Powerful centerpiece: the boxer engine
The popular boxer engine of the R 12 delivers fine acceleration on the road even at low revs thanks to its rich torque.

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